Ready for a scenic escape packed with epic surf, golden beaches, and sunrises that stop you in your tracks? This coastal New Zealand road trip along State Highway 35 is the ultimate laid-back adventure – perfect for those chasing crisp winter days, quiet roads, and a slower pace.
Cruise down the East Coast through the Bay of Plenty and discover the magic of Tairāwhiti Gisborne, where culture, nature, and coastline collide. From sacred sites like Maunga Hikurangi to beachfront bakeries serving legendary pāua pies, every stop is a reminder you’re exploring somewhere truly special.
Whether you’re driving from north to south, flying into Gisborne and looping around the iconic Highway 35, or continuing south to Hawke’s Bay, this East Coast roadie is one for the books. Hit the road from Auckland by car or camper, or kick things off in Gisborne – either way, the journey is just as unforgettable as the destination. Trade the crowds for coastlines and follow one of Aotearoa’s most scenic road trip routes. Explore wild beaches, hike native bush, book a fishing charter, and stay in places where the sunrise steals the show.
1. Fly into Auckland
From the energy of the big city to the laid-back charm of the coast, this East Coast road trip delivers the full New Zealand experience. One of the best things about road tripping in New Zealand is how quickly the landscape changes. Start your day with coffee in the city and be standing on a quiet stretch of coastline just a few hours later. It’s a journey that feels worlds away from the everyday; yet it’s easily accessible. From Auckland, spend a night on the coast in Tauranga, Whakatane or Ōhope before carrying onto Ōpōtiki where you’ll then head East towards the Cape.
The East Cape route takes you through an incredible variety of breathtaking scenery—from bustling urban centres and rolling farmland to rugged coastlines, surf beaches, and forested mountains. Following the coast along Highway 35 from Ōpōtiki to Gisborne, you’ll weave through 325 kilometres of diverse landscape with unforgettable views.
Whether you’re chasing long, golden summer days or exploring quiet coastal towns in the cooler months, this road trip promises year-round good times. For a truly Kiwi escape, pack up the car, roll down the windows, and let the road lead you east.
2. Explore the Coast
The region of Tairāwhiti stretches along the remote and rugged coastline that wraps around the East Cape, following the breathtaking curve of State Highway 35 from Ōpōtiki to Gisborne. This iconic coastal route is one of New Zealand’s great road trips, offering unbeatable sunsets, off-the-grid charm, and the kind of hidden gems that make a journey truly memorable.
Along the way, spots like Te Kaha and Waihau Bay showcase the untouched natural beauty of the East Coast, with scenic lookouts, peaceful bays, and plenty of places to pull over and soak it all in. Make time to stop in Te Araroa, a picturesque seaside village that captures the essence of coastal Kiwi life. Don’t miss the East Cape Manuka Shop, a favourite local stop.
For something truly classic, pull into Tokomaru Bay. This quirky little village dishes up famous pāua pies, knockout sunrises, and that unmistakable East Coast energy. It’s the kind of place where you’ll stop for a coffee and end up in a yarn with a local, or catch the sunrise and feel like you’ve got the whole coastline to yourself. Slow-paced, soulful, and full of character, Tokomaru Bay is all part of the magic.
3. Campervan or Unique Accommodation
Whether you’re cruising the coast in a campervan or taking it slow with overnight stays in unique accommodation, this road trip is one you won’t forget. Along State Highway 35, you’ll find a mix of holiday parks, character motels, beachfront campsites, and off-the-grid getaways that make the most of the stunning East Coast setting.
For those in a camper, there are plenty of freedom camping options around Tairāwhiti Gisborne, giving you the freedom to stop and stay where the view’s too good to leave. Check out Tairāwhiti Gisborne’s freedom camping info for the latest spots and guidelines.
If you’re looking for somewhere special to stay, start your roadie with a night at Waihau Bay Holiday Park or go remote with a stay at Lottin Point Motel. Stranded in Paradise is an ecolodge offering breathtaking views from its perch up the hill in Tokomaru Bay, while Manutuke Eco Retreat near Gisborne lets you stay in off-grid luxury surrounded by nature. And keep your eye out for Rangimarie Beachstay, tucked away in Anaura Bay; a peaceful beachfront retreat where golden sands, native beach, and unforgettable sunrises creates an authentic East Coast escape. However you choose to stay, the East Coast delivers spectacular views and peaceful stays in equal measure.
4. Tick off some Must-See Spots
Some of the most incredible things to see and do in New Zealand are tucked along the coastline and hillsides of Tairāwhiti Gisborne. Whether you’re seeking a deeper cultural connection, chasing the thrill of a surf session, or simply want to unwind with a next-level beach sunrise, this region delivers.
Make it a wholesome winter escape with experiences like the Motu River Jet near Te Kaha, an adrenaline-filled ride through untouched scenery that feels far from the everyday. Soak up the coastal Te Kaha scenery by horseback with Standfast Horse Treks. Take in the quiet beauty of Wharekahika / Hicks Bay, where towering cliffs and remote beaches offer space to pause. A visit to Tolaga Bay Wharf is essential; it’s the longest wharf in the Southern Hemisphere and a local icon that feels like stepping into the past.
Adventure continues inland, where you’ll find natural wonders like Rere Falls, plus incredible walking and cycling tracks like the Pakihi Track that take you deeper into wild, lush landscapes. And if you’re after the best view in town, head up Titirangi / Kaiti Hill in Gisborne. Whether you hike, bike, or drive, the panoramic views make for the perfect spot to unpack a picnic and soak up the moment.
From sunrise to surf, scenic walks to quiet coastal towns, a road trip through Tairāwhiti Gisborne is all about slowing down, soaking it in, and discovering a part of New Zealand that stays with you long after the journey ends.
For more on what you can do in the mighty Gisborne city, check out our list of the 10 Best Outdoor Experiences in Gisborne here.
This article was created in paid partnership with Tairāwhiti Gisborne.
